Jenna Lyons, fashion’s former powerhouse and the one-time creative director and president of J. Crew, has returned to the public eye—this time, in the beauty sphere.
Lyons, along with her former J. Crew collaborator makeup artist Troi Ollivierre, debuted a new collection of lashes, called LoveSeen, on Monday.
For Lyons, this foray into beauty is more than just a business move. It’s personal. The designer suffers from a rare genetic disorder that causes her hair to fall out and scars her skin. “Since I don’t have any lashes of my own, this makes me hyper-focused on what makes them beautiful and how transformative they can be,” Lyons said. “That being said, what I was looking for wasn’t currently available, so I felt there was a possibility to create a space of my own.”
The creative duo saw a gap in the market to fill: while there were plentiful offerings of