A study by SrategyOne on behalf of Edelman in 2012 shows that the finance industry is the world’s least-trusted industry. Many years after, there is little change in the trust factor for finance institutions. There are reasons for this lack of trust, but every one of them boils down to a lack of transparency.
Reviews become essential when one considers the statistic above. Studies have shown that 88% of customers trust reviews as much as personal recommendations. 72% of customers believe that the presence of positive reviews improves business reliability. Therefore, consumer reviews about finance companies are essential as it helps classify them in order of security which guarantees more customers for the more reliable ones.
Why are reviews relevant?
Online reviews are believed to merge the requirements of a world-class financial institution, that is, good customer service, good management quality, and excellent product quality. Positive reviews will then transcend … Read More