NEW YORK, Aug. 25, 2020 /PRNewswire/ — One of the major reasons for the growth of the global marketing automation software market is the rising adoption of such solutions by SME. This factor is predicted to help the industry size increase from $4,057.3 million in 2019 to $15,018.5 million by 2030, at a 13.1% CAGR between 2020 and 2030, according to P&S Intelligence. SMEs make up for the majority of businesses around the world; for instance, almost 98% of the companies in the U.K. and 99% of all Turkish firms were SMEs in 2018.
The reason SMEs provide the marketing automation software market with the required impetus is that such companies are always focused on reducing their operational costs, via higher efficiency and less interruption and rework. Marketing automation software allows these companies to achieve all of this by automating the tasks related to lead generation and monitoring, email